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	<title>The Capital Insider</title>
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	<link>http://thecapitalinsider.com</link>
	<description>&#124; Business &#124; Finance &#124; Lifestyle &#124;</description>
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		<title>New approaches to career development</title>
		<link>http://thecapitalinsider.com/management-2/new-approaches-to-career-development/</link>
		<comments>http://thecapitalinsider.com/management-2/new-approaches-to-career-development/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 20:00:25 +0000</pubDate>
		<dc:creator>thecapital</dc:creator>
				<category><![CDATA[Human Resource]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[career development]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">http://thecapitalinsider.com/?p=109</guid>
		<description><![CDATA[Career development is essentially oriented towards the development of the company / organization in responding to business challenges in the future. Each organization must accept the fact, that the extensions in the future depends on an organization&#8217;s competitive human resource will decline and eventually be eliminated due to inability to deal with competitors. Such conditions [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thecapitalinsider.com/wp-content/uploads/2012/02/CAREER.jpg"><img class="alignleft size-thumbnail wp-image-113" title="CAREER" src="http://thecapitalinsider.com/wp-content/uploads/2012/02/CAREER-150x150.jpg" alt="" width="150" height="150" /></a>Career development is essentially oriented towards the development of the company / organization in responding to business challenges in the future. Each organization must accept the fact, that the extensions in the future depends on an organization&#8217;s competitive human resource will decline and eventually be eliminated due to inability to deal with competitors. Such conditions require organizations to conduct training on worker&#8217;s career, which must be implemented in a planned and sustainable. In other words, career coaching is one of human resource management activities, should be implemented as a formal activity undertaken in an integrated manner with other Human Resources (HR) activities.</p>
<p>From the description above mean career coaching premises can not be released to do HR planning, recruitment, and selection of staff within the framework of regulation. Of human resource management activities, must obtain a number of potential workers with the best quality. That&#8217;s the kind of labor should be given the opportunity to develop his career, so his ability to continue to increase in accordance with the demands of the business environment, not only able to maintain the organization&#8217;s existence, but also able to develop and advance.</p>
<p><span id="more-109"></span>Career development as a human resource management activities are basically aimed to improve and enhance the effectiveness of the work by the work by the worker, that the more able to contribute the best in realizing the organization&#8217;s business objectives.<br />
Here are a new approaches to career development:</p>
<ul>
<li>Career development should be accepted not just mean promotion to the post / position higher. Here, career development is the motivation to advance in the work environment of an organization,</li>
<li> Successful careers mentioned above means a worker making progress in the work, a sense of satisfaction in one or each position / positions that are trusted by the organization. Because it can be carried out effectively and efficiently.</li>
<li> Success in developing a meaningful career progress in the work, is to increase knowledge and skills / expertise, to become more accomplished / productive as workers competitive.</li>
<li> Workers should be aware that to make progress in the work is his own responsibility. In other words, developing a career in the hands of individual workers, who require the ability to manage themselves.</li>
</ul>
<p>Thus, the use of the direction and development of career pathways and processes in accordance with the needs and interests of employees with the company towards mutual benefit.</p>
<p><em>Refferences: Human Resources Management Books</em></p>
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		<title>Authentic Italian Cuisine</title>
		<link>http://thecapitalinsider.com/business/authentic-italian-cuisine/</link>
		<comments>http://thecapitalinsider.com/business/authentic-italian-cuisine/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 02:43:40 +0000</pubDate>
		<dc:creator>thecapital</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[restaurant]]></category>

		<guid isPermaLink="false">http://thecapitalinsider.com/?p=102</guid>
		<description><![CDATA[The zizzi’s restaurant is the most exciting place to dine in the United Kingdom. This restaurant offers the authentic Italian Cuisine. The most important marketing strategy of this restaurant is the offering of the zizzi’s voucher that comes with huge discount for the food partaken by the customers. The zizzi’s voucher is an exciting offer [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thecapitalinsider.com/wp-content/uploads/2011/12/italian-food.jpg"><img class="alignleft size-thumbnail wp-image-107" title="italian-food" src="http://thecapitalinsider.com/wp-content/uploads/2011/12/italian-food-150x150.jpg" alt="" width="150" height="150" /></a>The zizzi’s restaurant is the most exciting place to dine in the United Kingdom. This restaurant offers the authentic Italian Cuisine. The most important marketing strategy of this restaurant is the offering of the <a href="http://www.zizzisvoucher.co.uk/">zizzi’s voucher</a> that comes with huge discount for the food partaken by the customers.  The zizzi’s voucher is an exciting offer that is being promoted by this restaurant. By presenting the <a href="http://quhonoda.angelfire.com/voucher-code-weight-watchers.html">zizzi’s voucher</a> , the customer can get huge discounts on the food that may range from 25% to 50% on the food bill on particular food items. For instance, the zizzi’s restaurant is at present offering two main courses for only £12.95 at prezzo for those presenting these vouchers at the counter. The other food offers include the 25% discount on the food bill at the Bella Italia and an offer of Pizza, Pasta, and salad for two people for £12.<br />
The zizzi’s restaurant menu consists of the special items. Some of them can be shown in a tabulated form. The food items in the menu are truly Italian in taste and aroma.<br />
Some important dishes of this restaurant</p>
<p>-Antipasti -                                                                        -Insalate-                                                                        -Cichetti-<br />
1.  Angelo’s Mussels                                      Bietole e Ricotta                                               Arancini ai Funghi<br />
2.  Antipasto Siciliano                               Ciabatta Pollo                                                       Gamberi<br />
3.  Antipasto Zizzi                                             Spiedini di Gamberi                                     Bruschetta ai Funghi<br />
4.  Arancini                                                                   Tricolore                                                                      Italian Bread Board<br />
5.  Bruschetta al Pomodoro                                                                                                                    Spiedini di Pollo<br />
6.  Calamari                                                                                                                                                                         Saccottini<br />
7.  Courgette Fritti                                                                                                                                                Salsiccia al Pepe Nero<br />
8.  Crostini Formaggio di Capra<br />
9.  Dough sticks<br />
10. Garlic Bread</p>
<p>The above-mentioned dishes are the USP of this restaurant and therefore are more popular among the masses who visit this restaurant. The staffs of this restaurant are extremely professionals including the chefs, cooks and other members of the administrative desk. The zizzi’s management team selects people from different areas in the hospitality sector and involves them in new projects and generating new ideas.</p>
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		<item>
		<title>Really great hosting provider</title>
		<link>http://thecapitalinsider.com/business/really-great-hosting-provider/</link>
		<comments>http://thecapitalinsider.com/business/really-great-hosting-provider/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 04:24:24 +0000</pubDate>
		<dc:creator>thecapital</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[internet]]></category>

		<guid isPermaLink="false">http://thecapitalinsider.com/?p=91</guid>
		<description><![CDATA[I started a web site with In Motion about two years ago. They were quite friendly and helpful in getting my web site transferred over to them. Whenever I have some technical questions I have always received answers promptly. Their support staff is always available through live chat, email and phone. I have had no [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thecapitalinsider.com/wp-content/uploads/2011/11/webhosting.jpg"><img class="alignleft size-medium wp-image-99" title="webhosting" src="http://thecapitalinsider.com/wp-content/uploads/2011/11/webhosting-294x300.jpg" alt="" width="203" height="205" /></a>I started a web site with In Motion about two years ago. They were quite friendly and helpful in getting my web site transferred over to them. Whenever I have some technical questions I have always received answers promptly. Their support staff is always available through live chat, email and phone. I have had no issues with In Motion at all and I have moved other three client&#8217;s web site to In Motion. In Motion is little bit expensive but certainly worth it. After reading <a href="http://www.websitehosting.com/inmotion-hosting-review/">inmotion hosting reviews</a> of their customers I have taken the decision to go for In Motion. In Motion offers wide range of hosting plans which includes shared server, VPS as well as dedicated hosting server. I have chosen in Motion hosting service as it offers all kinds of features and tools that are required for my web site and also helpful for making my web site to look dynamic and easier to surf. They are very reliable and easy to work with. Technical support of In Motion is very friendly, helpful, and accurate. Simply they are the best in the market. They have a solution for everything. With my experience with In Motion I had to say that they are the best <a href="http://www.websitehosting.com/">web site hosts</a> in the field. It will be definitely helpful more to the businesses as it offers wide range of hosting plans whether you choose any type of servers like shared, VPS or else dedicated servers. Therefore I request all people who are having a commercial web site and who are looking for a hosting service to choose this hosting company so that it will be very much beneficial for your web site.</p>
]]></content:encoded>
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		<item>
		<title>Best reliable webhosting service provider</title>
		<link>http://thecapitalinsider.com/business/best-reliable-webhosting-service-provider/</link>
		<comments>http://thecapitalinsider.com/business/best-reliable-webhosting-service-provider/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 15:40:20 +0000</pubDate>
		<dc:creator>thecapital</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[hosting]]></category>
		<category><![CDATA[internet]]></category>

		<guid isPermaLink="false">http://thecapitalinsider.com/?p=94</guid>
		<description><![CDATA[I am a new customer to this just host and I just wanted to search for the hosting ratings from the customers of this website. Luckily I found the feature of the justhostreviews through which I was able to find the all the views of the customer and accordingly I was able to take the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thecapitalinsider.com/wp-content/uploads/2011/11/webhosting1.png"><img class="alignleft size-medium wp-image-97" title="webhosting1" src="http://thecapitalinsider.com/wp-content/uploads/2011/11/webhosting1-300x300.png" alt="" width="147" height="147" /></a>I am a new customer to this just host and I just wanted to search for the <a href="http://webhostingrating.com/">hosting ratings</a> from the customers of this website. Luckily I found the feature of the <a href="http://webhostingrating.com/companies/just-host/">justhostreviews</a> through which I was able to find the all the views of the customer and accordingly I was able to take the wise decision. I was worried about the start up process and the process of utilization of services. However, the customer support that was provided through this service provider was excellent and I really want to thank the customer service department that made my process easier. The servers that are available in the just host will run continuously and you will have minimal percentage of downtime in this server. They employ the professionals who are dedicated in their work, they provide with the 24/7 customer support, and they even check the servers continuously. Therefore, you need not worry about the server’s reliability and working, the professionals who are working for the just host will do this work for you and in case of any problem they will try to trouble shoot the problem within minimal period. This excellent service has attracted several customers in the world and is considered as the best reliable web hosting service provider. It is very surprising that all these excellent services are provided at the reasonable and cheapest prices so that everyone can start their usage with the Just Host.</p>
]]></content:encoded>
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		<item>
		<title>Some useful information about the best car rental</title>
		<link>http://thecapitalinsider.com/business/some-useful-information-about-the-best-car-rental/</link>
		<comments>http://thecapitalinsider.com/business/some-useful-information-about-the-best-car-rental/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 00:49:48 +0000</pubDate>
		<dc:creator>thecapital</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[car rental]]></category>
		<category><![CDATA[rental car]]></category>

		<guid isPermaLink="false">http://thecapitalinsider.com/?p=87</guid>
		<description><![CDATA[There are number of car rentals available in Canada. Each assures of giving the efficient car hire services, but all may not deliver the service it promises. Some car rentals are offered at high price, while others policies may not be agreeable to the client. Many car rentals levy hidden services on the charges on [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thecapitalinsider.com/wp-content/uploads/2011/08/rental-cars.jpg"><img class="alignleft size-medium wp-image-88" title="rental-cars" src="http://thecapitalinsider.com/wp-content/uploads/2011/08/rental-cars-300x240.jpg" alt="" width="250" height="200" /></a>There are number of car rentals available in Canada. Each assures of giving the efficient car hire services, but all may not deliver the service it promises. Some car rentals are offered at high price, while others policies may not be agreeable to the client. Many car rentals levy hidden services on the charges on the customer. But this one website is the best among the car rentals in Canada. Even a layman like me can hire the car at this website. The terms and conditions are simple and are clearly mentioned, to avoid any confusion later. The rentals are offered at utterly low prices. There are no hidden charges here. The customer can chose from the wide variety of cars at this website. There are several travel related provisions like car theft waiver, vehicle insurance, among others. The customer can also take the service of extra driver at lesser price then other <a href="http://www.compare-car-rentals.com/">car for rental</a>.  For instance through link http://www.compare-car-rentals.com/locations/vancouver-airport.html , you can avail the car rental Vancouver Airport services.</p>
<p>All these features make this a trustworthy and reliable car rental site. I have been using this car rental website since six years, and till date I am completely satisfied with its services. As I am business man and my business requires me to travel frequently across Canada. I suggest all my friends this website. You can go through the reviews of all the previous satisfied customers on this car rental&#8217;s website.</p>
]]></content:encoded>
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		<item>
		<title>Employee Performance Assessment</title>
		<link>http://thecapitalinsider.com/human-resource/employee-performance-assessment/</link>
		<comments>http://thecapitalinsider.com/human-resource/employee-performance-assessment/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 04:49:50 +0000</pubDate>
		<dc:creator>thecapital</dc:creator>
				<category><![CDATA[Human Resource]]></category>
		<category><![CDATA[assessment]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[employee]]></category>
		<category><![CDATA[human resource development]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[performance]]></category>

		<guid isPermaLink="false">http://thecapitalinsider.com/?p=82</guid>
		<description><![CDATA[In a company, leaders need to know the work already done by the employees. Therefore, companies need to do an assessment of the achievements that have been achieved. This is necessary in order to find out whether employees have been doing work in accordance with the standards set by the company. In general, job performance [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thecapitalinsider.com/wp-content/uploads/2011/07/puzzle_piece.jpg"><img class="alignleft size-medium wp-image-83" title="AA017918" src="http://thecapitalinsider.com/wp-content/uploads/2011/07/puzzle_piece-300x219.jpg" alt="" width="213" height="155" /></a>In  a company, leaders need to know the work already done by the employees. Therefore, companies need to do an assessment of the  achievements that have been achieved. This  is necessary in order to find out whether employees have been doing  work in accordance with the standards set by the company.</p>
<p>In  general, job performance assessment carried out among others aims to  assist managers in taking important decisions in terms of promotion,  transfer, dismissal, and salary. Assessment was also conducted to determine training and development needs of employees. In detail the benefits of job performance ratings are as follows:</p>
<p>1. Repair Work Achievement<br />
The  feedback implementation of the work allows employees, managers and  personnel departments can fix their activities to improve achievement.</p>
<p><span id="more-82"></span>2. Compensation adjustments<br />
Job performance evaluations help decision-makers in determining wage increases, bonuses and other forms of compensation.</p>
<p>3. Placement Decisions<br />
Promotion, transfer and demotion is usually based on past work performance or anticipated. Promotion is often a form of respect for the achievements of past work.</p>
<p>4. Needs training and development<br />
Poor performance may indicate the need for exercise. Likewise, good performance may reflect the potential to be developed.</p>
<p>5. Career Planning and Development<br />
Feedback accomplishments directing career decisions, which is about a specific career path that must be investigated.</p>
<p>6. Aberrations Staffing Process<br />
Achievement is good or bad work reflects the strength or weakness of the personnel department staffing procedures.</p>
<p>7. Imprecision Informational<br />
Poor  performance may indicate errors in the information analysis office,  human resource plans, or other components of information systems  personnel management. Relying on inaccurate information can lead to decisions taken by inappropriate personnel.</p>
<p>8. Work Design Mistakes<br />
Poor job performance may be a sign error in the design work. Performance appraisals help diagnose those mistakes.</p>
<p>9. Fair employment<br />
Accurate assessment of work performance will ensure the internal placement decisions are taken without discrimination.</p>
<p>10. External challenges<br />
Sometimes  the performance is influenced by factors outside the work environment,  such as family, health, financial condition, or other personal problems. With the achievement assessment of the personnel department might be able to offer assistance.</p>
<p>In  addition to the assessment of work performance expected to be used as a  tool to improve employee motivation, so employees can work better.</p>
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		</item>
		<item>
		<title>Career Planning Management</title>
		<link>http://thecapitalinsider.com/management-2/career-planning-management/</link>
		<comments>http://thecapitalinsider.com/management-2/career-planning-management/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 18:40:11 +0000</pubDate>
		<dc:creator>thecapital</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[career development]]></category>
		<category><![CDATA[career planning]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://thecapitalinsider.com/?p=76</guid>
		<description><![CDATA[The definition of career is a sequence of positions associated with the work that occupied a person throughout his life. People pursuing a career to meet individual needs in depth. Planning a career that centered on the individual, rather than focusing on individual career needs of the organization. This is done its own employees, and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thecapitalinsider.com/wp-content/uploads/2011/07/career-planning.jpg"><img class="alignleft size-medium wp-image-79" title="career planning" src="http://thecapitalinsider.com/wp-content/uploads/2011/07/career-planning-300x238.jpg" alt="" width="193" height="153" /></a>The definition of career is a sequence of positions associated with the work that occupied a person throughout his life. People pursuing a career to meet individual needs in depth.</p>
<p>Planning a career that centered on the individual, rather than focusing on individual career needs of the organization. This is done its own employees, and individual skills into focus. This analysis is to consider the situation both within and outside the organization can develop one&#8217;s career.</p>
<p>After knowing the career definition, then each employee would want a career not dim or unclear. Career continues to climb is the desire of each employee. But realize that not every employee has made or has plans for the future of his career. For that some human resources experts suggest the importance of career planning, as follows:<br title="Klik untuk terjemahan alternatif" /><br title="Klik untuk terjemahan alternatif" /> <span id="more-76"></span>According to Mondy, through career planning, individuals evaluate their own abilities and interests, to consider alternative career opportunities, develop career goals, and plan for the development of practical activities. The main focus in career planning should fit between personal goals and opportunities that are realistically available.<br title="Klik untuk terjemahan alternatif" /><br title="Klik untuk terjemahan alternatif" /> Basically career planning consists of two main elements of individual career planning and organizational career planning. Individual and organizational career planning can not be separated. An employee who is not his individual career plan can be met within the organization, sooner or later the employee will leave the company. Therefore, organizations also need to create a career plan for its employees so that the organization can thrive and be fulfilled their career development.</p>
<p><em>Source :Robert L. Mathis dan John H. Jackson, Human Source Management</em></p>
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		</item>
		<item>
		<title>Business Process Management</title>
		<link>http://thecapitalinsider.com/management-2/business-process-management/</link>
		<comments>http://thecapitalinsider.com/management-2/business-process-management/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 03:56:33 +0000</pubDate>
		<dc:creator>thecapital</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://thecapitalinsider.com/?p=70</guid>
		<description><![CDATA[Competitive climate demands not only quality goods and services but also the speed of service in addition to low prices. To be able to reach a competitive level like this, organizations must inevitably inward looking to optimize business operations in each lininya, improve and stabilize quality and reliability of the system. This optimization includes the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thecapitalinsider.com/wp-content/uploads/2011/07/business-success.jpg"><img class="alignleft size-medium wp-image-71" title="business success" src="http://thecapitalinsider.com/wp-content/uploads/2011/07/business-success-199x300.jpg" alt="" width="150" height="227" /></a>Competitive climate demands not only quality goods and services but also the speed of service in addition to low prices. To  be able to reach a competitive level like this, organizations must  inevitably inward looking to optimize business operations in each  lininya, improve and stabilize quality and reliability of the system. This  optimization includes the completeness of process control, sustainable  long-term solutions, not just minimization of error but also waste and  rework, time efficiency, and elimination of activities that do not add  value.</p>
<p>The cycle of process  improvement initiatives broadly divided into three main activities,  discovery and design, deploy and execute, and monitor and control. Discovery starts with identifying the needs of the process. Starting from the drivers, values, strategy, until the results of the business organization. This identification will support the &#8220;raison d&#8217;etre&#8221; of the process. Further  identification was followed by an inventory of the process that has  been running both the main and supporting processes. This inventory is more photographing how its workflow, how much it cost, cycle time and so forth. Also needs to be mapped, if a process adds value or not.</p>
<p>Categorization results of value analysis is useful for determining priorities in the improvement process. In fact, if necessary, a process that does not add value since this stage can be trimmed. Just need consideration carefully before cut it. But it also does not have to linger to let the process that does not bring added value is increasingly becoming a burden. Like letting the goods were actually thrown away unused, but unfortunately it makes the waste burden.</p>
<p><span id="more-70"></span>The  results of the inventory had been followed up by determining who is  subsequently responsible for a process (process ownership). The first responsibility of the owner of this process is to develop and inculcate the culture of continuous improvement. In  the spirit of continuous improvement, as the standard parameter set of  performance indicators covering aspects of the process time, cost, and  quality. The criteria of this standard is made clear, measurable, and accessible. So based on earlier standards can be assessed how far the performance gap of the process that had been running. Root cause analysis can be done to get into what factors trigger. By  knowing these trigger factors can be identified opportunities for  improvement, whether it be through the adoption of technology, improved  management practices, improved workflow, or the other.</p>
<p>The  next stage is to design a new model that is able to optimize the  performance of business processes in accordance with the characteristics  that have been found. Learning from the  experiences of others through benchmarking with &#8220;best practices&#8221; of  related industries will help to get out of the traps looking inward,  reducing risks and costs and keep the company remains in the rails  towards the award of the competition.</p>
<p>Before  being implemented, the new model is simulated, as an experiment to  changes that occur, how successful this design improvements running. This simulation will reduce operational risks by anticipating the lack of new models. If the simulation is successful then the model can be implemented while monitored by analyzing and controlling the results. Still in the spirit and the cycle of continuous improvement.</p>
<p>In  each of these stages, human resources are very vital role, both in his  role as Process Designer, Process Executor, and Process Manager. Thus, continuous training and implemented across sectors is needed to improve their competence. In addition an understanding of employee perceptions become mandatory for the company menu. Pride as an employee who feels his skills as a valuable corporate asset that should get attention proportional. The  pride and sense of worth can increase employee engagement against the  company and can be a very strong emotional cord to stimulate internal  motivation. Make &#8216;enjoy&#8217; work every day and feel how their work adds value for customers. If an employee is &#8216;enjoy&#8217; their work will certainly be growing willingness in carrying out their duties wholeheartedly. Sincerity in serving the external and internal customers will improve the quality of the service.</p>
<p>Of  course, this customer orientation can not be forgotten in the  management of business processes, because the customer who will  determine whether the added value of process improvement is meaningful  or not. Customers do not want to know the process, they will only see the output.</p>
<p><em>Translate from article that wrote by AB. Susanto, Managing Partner The Jakarta Consulting Group</em></p>
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		<title>Benefits for the Company&#8217;s Brand Image Building</title>
		<link>http://thecapitalinsider.com/management-2/benefits-for-the-companys-brand-image/</link>
		<comments>http://thecapitalinsider.com/management-2/benefits-for-the-companys-brand-image/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 09:33:05 +0000</pubDate>
		<dc:creator>thecapital</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[We often see commercials on TV companies. In the technological age that all seemed without limit, marketing communication seems to be a command for the barrage of corporate marketing efforts. The aim is none other than building a corporate image or corporate image. But what is the notion that corporate image, and what are the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thecapitalinsider.com/wp-content/uploads/2011/07/brand-image.jpg"><img class="alignleft size-medium wp-image-67" title="brand-image" src="http://thecapitalinsider.com/wp-content/uploads/2011/07/brand-image-300x200.jpg" alt="" width="225" height="150" /></a>We often see commercials on TV companies. In  the technological age that all seemed without limit, marketing  communication seems to be a command for the barrage of corporate  marketing efforts. The aim is none other than building a corporate image or corporate image. But  what is the notion that corporate image, and what are the components  that became the pillars for the establishment of corporate image?</p>
<p>Some marketing experts explain it as follows:</p>
<p>Corporate  image by Nguyen and Leblanc defined as: &#8220;corporate image is described  as overall impression made on the Minds of the public about  organization&#8221;.</p>
<p>Leblanc  and Nguyen explained that there are five factors that affect the  company&#8217;s image, namely: &#8220;Corporate identity, Reputation, Service  oferring, Physical environtment, and Contact Personnel&#8221;</p>
<p><span id="more-65"></span>Nguyen  and Leblanc further revealed that there are two main components of  corporate image, namely the functional and emotional, in which the  functional components associated with attributes that can be easily  measured, while the emotional component associated with psycological  dimensions based on the consumer&#8217;s experience when interacting with  companies.</p>
<p>According  to Normann in Kandampully, corporate image can be sourced from:  advertising, public relations, physical image, word of mouth, and the  actual experience of consumers in using the goods or services. Among these, which is considered the most important is the actual experience of consumers in using the goods or services. Therefore,  any company can have more than one image depending on the condition of  the company interactions with different groups, such as: customers,  employees, shareholders, where each group has different experiences and  relationships with the company.</p>
<p>However, currently building a brand is no longer necessarily from advertising but is determined on the dominance and power of communication. In side sales, product no longer sold through the store, but on line. Next, if the first manufacturer to sell a product for everybody right now is concentrated on companies that have a clear target market.</p>
<p>This mindset is also changing, the current pattern of global and local thought, not what it used to just think locally only. And an important marketing today think of how valuable consumers for long-term connections and collaboration systems.</p>
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		<title>Benefits of Customer Satisfaction</title>
		<link>http://thecapitalinsider.com/business/benefits-of-customer-satisfaction/</link>
		<comments>http://thecapitalinsider.com/business/benefits-of-customer-satisfaction/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 23:25:54 +0000</pubDate>
		<dc:creator>thecapital</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[benefits]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[customer satisfaction]]></category>

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		<description><![CDATA[Competition in business is always fierce and interesting with a variety of strategies and marketing programs, hoping to not only attract customers but satisfy them. Said customer satisfaction is often heard at various opportunities associated with service to consumers. But what is gained by consumers who were satisfied, the seller really strive to do it. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thecapitalinsider.com/wp-content/uploads/2011/07/happy-customer.jpg"><img class="alignleft size-medium wp-image-63" title="happy-customer" src="http://thecapitalinsider.com/wp-content/uploads/2011/07/happy-customer-300x200.jpg" alt="" width="225" height="150" /></a>Competition  in business is always fierce and interesting with a variety of  strategies and marketing programs, hoping to not only attract customers  but satisfy them. Said customer satisfaction is often heard at various opportunities associated with service to consumers. But what is gained by consumers who were satisfied, the seller really strive to do it. Here are some views expressed several experts regarding the perceived benefits of consumer satisfaction.</p>
<p>According  to Josée Bloemer, Ruyter and Wetzel of customer satisfaction can  provide multiple benefits, including the relationship between the  company and its customers to be harmonious, provide a good foundation  for the repurchase, could encourage the creation of customer loyalty,  and the emergence of customer willingness to pay a reasonable price for services received.</p>
<p>According  to Hawkins, loyal customers or customers who are committed (commited  customer) against a company or brand, have an emotional love for a brand  or company. The customers who like the company or brand can be reflected in attitude or style that is similar to friendship. This illustrates the attitude of customers towards the company&#8217;s commitment.</p>
<p><span id="more-58"></span>Therefore,  amid increasingly fierce competition of this effort is needed to foster  good relationships between service providers and customers, so the  establishment of long-term partnerships with customers continuously is  expected to generate repeat business. With  these efforts are expected to gain customer satisfaction according to  his expectations, willing to pay a set price and have a strong sense of  commitment to the company so willing to use them in the future.</p>
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